Privacy
Statement
This Privacy Statement
explains our practices, including your choices, regarding the collection, use,
and disclosure of certain information, including your personal information in
connection with the Kullu service.
Contacting Us
If you have general
questions about your account or how to contact customer service for assistance,
please contact our online help center at support@kullu.tv. For questions specifically about this
Privacy Statement, or our use of your personal information, cookies or similar
technologies, please contact our Data Protection Officer/Privacy Office by
email at privacy@kullu.tv.
The data controller of
your personal information is KULLU DS LTD. Please note that if you contact us to assist you, for your
safety and ours we may need to authenticate your identity before fulfilling
your request.
Collection of
Information
We receive and store
information about you such as:
- Information you provide to us: We collect information you provide to us which
includes:
- your name, email address, payment method(s) and
telephone number, We collect this information in
a number of ways, including when you enter it while using our service,
interact with our customer service, or participate in surveys or
marketing promotions;
- information when you choose to provide ratings, taste
preferences, account settings (including preferences set in the
"Account" section of our website), or otherwise provide
information to us through our service or elsewhere.
- Information we collect automatically: We collect information about you and your use of
our service, your interactions with us and our advertising, as well as
information regarding your network, network devices, and your computer or
other Kullu capable devices you might use to access our service (such as
gaming systems, smart TVs, mobile devices, set top boxes, and other
streaming media devices). This information includes:
- your activity on the Kullu service, such as title
selections, shows you have watched and search queries;
- your interactions with our emails and texts, and with
our messages through push and online messaging channels;
- details of your interactions with our customer
service, such as the date, time and reason for contacting us, transcripts
of any chat conversations, and if you call us, your phone number and call
recordings;
- device IDs or other unique identifiers, including for
your network devices, and devices that are Kullu capable on your Wi-Fi
network;
- resettable device identifiers (also known as
advertising identifiers), such as those on mobile devices, tablets, and
streaming media devices that include such identifiers (see the
"Cookies and Internet Advertising" section below for more
information);
- device and software characteristics (such as type and
configuration), connection information including type (wifi, cellular),
statistics on page views, referring source (for example, referral URLs),
IP address (which may tell us your general location), browser and
standard web server log information;
- information collected via the use of cookies, web
beacons and other technologies, including ad data (such as information on
the availability and delivery of ads, the site URL, as well as the date
and time). (See our "Cookies and Internet Advertising" section
for more details.)
- Information from partners: We collect information from other companies with whom
you have a relationship (“Partners”). These Partners might inclu
(depending on what services you use): your internet service provider, or
other streaming media device providers who make our service available on
their device; mobile phone carriers or other companies who provide
services to you and collect payment for the Kullu service for distribution
to us or provide pre-paid promotions for the Kullu service; and voice
assistant platform providers who enable interaction with our service
through voice commands. The information Partners provide us varies
depending on the nature of the Partner services, and may include:
- search queries and commands applicable to Kullu that
you make through Partner devices or voice assistant platforms;
- service activation information such as your email
address or other contact information;
- IP addresses, device IDs or other unique identifiers,
as well as associated pre-paid promotion, billing and user interface
information, that support user authentication, the Kullu service
registration experience, Partner payment processing, and the presentation
of Kullu content to you through portions of the Partner user interface.
- Information from other sources: We also obtain information from other sources. We
protect this information according to the practices described in this
Privacy Statement, plus any additional restrictions imposed by the source
of the data. These sources vary over time, but could include:
- service providers that help us determine a location
based on your IP address in order to customize our service and for other
uses consistent with this Privacy Statement;
- security service providers who provide us with
information to secure our systems, prevent fraud and help us protect the
security of Kullu accounts;
- payment service providers who provide us with payment
or balance information, or updates to that information, based on their
relationship with you;
- online and offline data providers, from which we
obtain aggregated demographic, interest based and online advertising
related data;
- publicly-available sources such as publicly available
posts on social media platforms and information available through public
databases associating IP addresses with internet service providers
(ISPs);
Use of Information
We use information to
provide, analyze, administer, enhance and personalize our services and
marketing efforts, to manage member referrals, to process your registration,
your orders and your payments, and to communicate with you on these and other
topics. For example, we use such information to:
- determine your general geographic location, provide
localized content, provide you with customized and personalized viewing
recommendations for movies and TV shows we think will be of interest to
you, determine your ISP to support network troubleshooting for you (we
also use aggregated ISP information for operational and business
purposes), and help us quickly and efficiently respond to inquiries and
requests;
- coordinate with Partners on making the Kullu service
available to members and providing information to non members about the
availability of the Kullu service, based on the specific relationship you
have with the Partner;
- secure our systems, prevent fraud and help us protect
the security of Kullu accounts;
- prevent, detect and investigate potentially prohibited
or illegal activities, including fraud, and to enforce our terms (such as
determining whether and for which Kullu signup offers you are eligible and
determining whether a particular device is permitted to use the account
consistent with our Terms of Use);
- analyze and understand our audience, improve our
service (including our user interface experiences and service performance)
and optimize content selection, recommendation algorithms and delivery;
- communicate with you concerning our service so that we
can send you news about Kullu, details about new features and content
available on Kullu, special offers, promotional announcements, consumer
surveys, and to assist you with operational requests such as password
reset requests. These communications may be by various methods, such as
email, push notifications, text message, online messaging channels, and
matched identifier communications (described below). Please see the
"Your Choices" section of this Privacy Statement to learn how to
set or change your communications preferences.
Our recommendations
system strives to predict what you will be in the mood to watch when you log
in. However, our recommendations system does not infer or attach
socio-demographic information (like gender or race) to you. We have a Help
article that explains how our recommendations system works - spoilers: the
biggest driver of recommendations is what you actually choose to watch through
our service.
Disclosure of
Information
We disclose your
information for certain purposes and to third parties, as described below:
- The Kullu family of companies: We share your information among the Kullu family
of companies as needed for: providing you with access to our services;
providing customer support; making decisions about service improvements;
content development; and for other purposes described in the Use of
Information section of this Privacy Statement.
- Service Providers: We
use other companies, agents or contractors ("Service Providers")
to perform services on our behalf or to assist us with the provision of
services to you. For example, we engage Service Providers to provide
marketing, advertising, communications, security, infrastructure and IT
services, to customize, personalize and optimize our service, to provide
bank account or balance information, to process credit card transactions
or other payment methods, to provide customer service, to analyze and
enhance data (including data about users' interactions with our service),
and to process and administer consumer surveys. In the course of providing
such services, these Service Providers may have access to your personal or
other information. We do not authorize them to use or disclose your
personal information except in connection with providing their services
(which includes maintaining and improving their services).
- Partners: As
described above, you may have a relationship with one or more of our
Partners, in which case we may share certain information with them in
order to coordinate with them on providing the Kullu service to members
and providing information about the availability of the Kullu service. For
example, depending on what Partner services you use, we may share
information:
- in order to facilitate Partner pre-paid promotions or
collection of payment for the Kullu service for distribution to us;
- so that content and features available in the Kullu
service can be suggested to you in the PartnerÂ’s user interface. Fo
members, these suggestions are part of the Kullu  service and may includ
customized and personalized viewing recommendations.
- Promotional offers: We
may offer joint promotions or programs that, in order for your
participation, will require us to share your information with third
parties. In fulfilling these types of promotions, we may share your name
and other information in connection with fulfilling the incentive. Please
note that these third parties are responsible for their own privacy
practices.
- Protection of Kullu and others: Kullu and its Service Providers may disclose and
otherwise use your personal and other information where we or they
reasonably believe such disclosure is needed to (a) satisfy any applicable
law, regulation, legal process, or governmental request, (b) enforce
applicable terms of use, including investigation of potential violations
thereof, (c) detect, prevent, or otherwise address illegal or suspected
illegal activities (including payment fraud), security or technical
issues, or (d) protect against harm to the rights, property or safety of Kullu,
its users or the public, as required or permitted by law.
- Business transfers: In
connection with any reorganization, restructuring, merger or sale, or
other transfer of assets, we will transfer information, including personal
information, provided that the receiving party agrees to respect your
personal information in a manner that is consistent with our Privacy
Statement.
Whenever in the course
of sharing information we transfer personal information to other countries, we
will ensure that the information is transferred in accordance with this Privacy
Statement and as permitted by the applicable laws on data protection.
You may also choose to
disclose your information in the following ways:
- certain portions of our service may contain a tool
which gives you the option to share information by email, text message and
social or other sharing applications, using the clients and applications
on your smart device;
- social plugins and similar technologies allow you to
share information; and
- through Kullu game features, such as multiplayer
options and leaderboards.
Social plugins and
social applications are operated by the social networks themselves, and are
subject to their terms of use and privacy policies.
Access to Account and
Profiles
- “Remember me” function: For ease of access to your account, you can use
the "Remember me on this device" function when you log in to the
website. This function uses technology that enables us to provide direct
account access and to help administer the Kullu service without requiring
reentry of any password or other user identification when your browser
revisits the service.
- Giving others access to your account: If you share or otherwise allow others to have
access to your account, they will be able to see shows you have watched,
ratings and account information (including your email address or other
information in the "Account" area of our website). This remains
true even if you use our profiles feature.
- Profiles: Profiles
allow users to have a distinct, personalized Kullu experience, built
around the movies and shows of interest to them, as well as separate watch
histories. Please note that profiles are available to everyone who uses
your Kullu account, so that anyone with access to your Kullu account can
navigate to and use, edit or delete profiles. You should explain this to
others with access to your account, and if you do not wish them to use or
change your profile, be sure to let them know.
- Removing device access to your Kullu account: To remove access to your Kullu account from your
devices, visit the "Account" section of our app, choose
"Sign out," and follow the instructions to deactivate your
devices (note, deactivation may not occur immediately). Where possible,
users of public or shared devices should log out at the completion of each
visit. If you sell or return a the phone  or Kullu ready device, you s
hould
log out and deactivate the device before doing so. If you do not maintain
the security of your password or device, or fail to log out or deactivate
your device, subsequent users may be able to access your account, including
your personal information.
Your Choices
Email and Text
Messages. If you no longer
want to receive certain communications from us via email or text message,
simply click the "unsubscribe" link in the email or reply STOP (or as
otherwise instructed) to the text message. Please note that you cannot
unsubscribe from service-related correspondence from us, such as messages
relating to your account transactions.
Push Notifications. You can choose to receive mobile push
notifications from Kullu. On some device operating systems, you will be
automatically enrolled in the notifications. If you subsequently decide you no
longer wish to receive these notifications, you can use your mobile device's
settings functionality to turn them off. We also offer push notifications on
certain web browsers. If you agree to receive those notifications and
subsequently decide you no longer wish to receive these notifications, you can
use your browserÂ’s settings to turn them off.
WhatsApp. If you have enabled WhatsApp messages in
connection with your Kullu account or profile and no longer wish to receive
them, you can use your WhatsApp app settings to block them.
Interest-Based Ads. Interest-based ads are online ads that
are tailored to your likely interests based on your use of various apps and
websites across the Internet. If you are using a browser, then cookies and web
beacons can be used to collect information to help determine your likely
interests. If you are using a mobile device, tablet, or streaming media device
that includes a resettable device identifier, then that identifier can be used
to help determine your likely interests. For your choices about interest-based
ads from Kullu, please see the "Cookies and Internet Advertising"
section (below).
Matched Identifier
Communications. Some third party sites and apps allow us to reach our users with
online promotions about our titles and services by sending a privacy protective
identifier to the third party. A privacy protective identifier means we convert
the original information (such as an email address or phone number) into a
value to keep the original information from being revealed. The third party
compares the privacy protective identifier to identifiers in its database and
there will be a match only if you have used the same identifier (such as an
email address) with Kullu and the third party. If there is a match, Kullu can
then choose whether or not to send a given promotional communication to you on
that third party site or app, and can optimize and better measure the
effectiveness of online advertising. You can opt out in the “Marketin
Communications” section of the “Account” section of our website.
Your Information and
Rights
You can request access
to your personal information, or correct or update out-of-date or inaccurate
personal information we hold about you. You may also request that we delete
personal information that we hold about you.
When you visit the
"Account" portion of our app, you have the ability to access and
update a broad range of information about your account, including your contact
information, your Kullu payment information, and various related information
about your account (such as the content you have viewed and rated). You must be
signed in to access the "Account" section.
For other requests, or
if you have a question regarding our privacy practices, please contact our Data
Protection Officer/Privacy Office at privacy@kullu.tv.
We may reject requests
that are unreasonable or not required by law, including those that would be
extremely impractical, could require disproportionate technical effort, or
could expose us to operational risks such as free trial fraud. We may retain
information as required or permitted by applicable laws and regulations,
including to honor your choices, for our billing or records purposes and to
fulfill the purposes described in this Privacy Statement. We take reasonable
measures to destroy or de-identify personal information in a secure manner when
it is no longer required.
Security
We use reasonable
administrative, logical, physical and managerial measures to safeguard your
personal information against loss, theft and unauthorized access, use and
modification. These measures are designed to provide a level of security appropriate
to the risks of processing your personal information.
Other Websites,
Platforms and Applications
The Kullu service may
be provided through and/or utilize features (such as voice controls) operated
by third party platforms, or contain links to sites operated by third parties
whose policies regarding the handling of information may differ from ours. For
example, you may be able to access the Kullu service through platforms such as
smart TVs, mobile devices, set top boxes and a number of other Internet
connected devices. These websites and platforms have separate and independent
privacy or data policies, privacy statements, notices and terms of use, which
we recommend you read carefully. In addition, you may encounter third party
applications that interact with the Kullu service.
Children
You must be at least
18 years of age or older to subscribe to the Kullu service. Minors may only use
the service with the involvement, supervision, and approval of a parent or
legal guardian.
Changes to This
Privacy Statement
We will update this
Privacy Statement from time to time in response to changing legal, regulatory
or operational requirements. We will provide notice of any such changes
(including when they will take effect) in accordance with law. Your continued
use of the Kullu service after any such updates take effect will constitute
acknowledgement and (as applicable) acceptance of those changes. If you do not
wish to acknowledge or accept any updates to this Privacy Statement, you may
cancel your use of the Kullu service. To see when this Privacy Statement was
last updated, please see the "Last Updated" section below.
Cookies and Internet
Advertising
We and our Service
Providers use cookies and other technologies (such as web beacons), as well as resettable
device identifiers, for various reasons. We want you to be informed about our
use of these technologies, so this section explains the types of technologies
we use, what they do, and your choices regarding their use.
Cookies and similar
technologies, web beacons, and resettable device identifiers
Cookies are small data
files that are commonly stored on your device when you browse and use websites
and online services. We use other technologies such as browser storage and
plugins (e.g., HTML5, IndexedDB, and WebSQL). Like cookies, these other
technologies may store small amounts of data on your device. Web beacons (also
known as clear gifs or pixel tags) often work in conjunction with cookies. In
many cases, declining cookies will impair the effectiveness of web beacons
associated with those cookies.
If you use the kullu
app on a mobile device, tablet, or streaming media device, we may collect a
resettable device identifier from your device. Resettable device identifiers
(also known as advertising identifiers) are similar to cookies and are found on
many mobile devices and tablets (for example, the "Identifier for
Advertisers" (or IDFA) on Apple iOS devices and the "Google
Advertising ID" on Android devices), and certain streaming media devices.
Like cookies, resettable device identifiers are used to make online advertising
more relevant and for analytics and optimization purposes.
Why does Kullu use
these technologies?
We use these types of
technologies for various reasons, like making it easy to access our services by
remembering you when you return; to provide, analyze, understand and enhance
the use of our services; to enforce our terms, prevent fraud; to improve site
performance, monitor visitor traffic and actions on our site; and to deliver and
tailor our marketing or advertising, and to understand interactions with our
emails, marketing, and online ads on third party sites.
To help you better
understand how we use cookies and resettable device identifiers, please see the
information below:
- Essential cookies: These
cookies are strictly necessary to provide our website or online service.
For example, we and our Service Providers may use these cookies to
authenticate and identify our members when they use our websites and
applications so we can provide our service to them. They also help us to
enforce our Terms of Use, prevent fraud and maintain the security of our
service.
- Performance and functionality cookies: These cookies help us to customize and enhance
your online experience with Kullu. For example, they help us to remember
your preferences and prevent you from needing to re-enter information you
previously provided (for example, during member sign up). We also use
these cookies to collect information (such as popular pages, conversion rates,
viewing patterns, click-through and other information) about our visitors'
use of the Kullu service so that we can enhance and personalize our
website and service and conduct market research. Deletion of these types
of cookies may result in limited functionality of our service.
Last Updated: November 11, 2021